CEMEX Philippines Executive Committee throws in their full support to the launch of the APO Premium. |
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An all-out coming out party for the APO MEGA brands were held recently at the Offshore Trade Partners Convention in Cebu City.
With the participants dressed to the nines, the a- la Hollywood Gala event was certainly one of the fondest memories of those who were present. There was the dramatic staging of the launch that included the "APO's Angels" who were choreographed to follow, you guessed it - Charlie's Angels! |
APO Angels during the product reveal! Note that the APO Premium bag is the largest, since it was the "star" of the show. |
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Throughout the Convention, the clients were treated to a sneak peek into country's economic outlook, a business session that featured speakers who are experts in their respective fields, and a session on the importance of branding in today's market. Guest speakers included, Congressman Joey Salceda, Former Secretary for Socio- Economic Planning Dr. Cayetano Paderangga, and the industry's acclaimed Brand Guru, Jos Ortega. |
